Selling your company keep these in mind

Set a fair price
Business owners have a tendency to set a price in their mind well before performing independent input. The price is the single most important issue to both the buyer and the seller. The goal is a valuation in which both parties obtain their objectives not one in which the other was hoodwinked. Seek the advise of a valuation professional and an M&A intermediary to obtain an informal market comparable, from their set the price range you are willing to work within.

Use outside Professionals
You are an expert at running your business-not selling it. Cashing in your hard earned equity takes preparation, introductions, networking, presentations, and negotiation so don't hesitate to leverage the expertise of other professionals (accountant, lawyers, financial advisers, brokers). Remember you are still running a business and you will add maximum value by making sure sales, operations and morale stay high.

Be proactive it's your company
Using outside M&A professionals makes sense but that doesn't mean you can divorce yourself from the process. You are the key in instilling the confidence in the buyer that operations will continue successfully with new ownership. Your interaction with the buyer will have impact on the success of the transaction. In addition the economy presents several issues that can cause a buyer to hold back. Anytime you can provide reassurance and a convincing road map for the future success of the business the odds of closing and closing at a higher multiple are increased.

Be convincing but!
You want to portray your company in the best possible light with the best possible future but don't exaggerate beyond reasonable salesmanship. You can restate financials but don't fabricate or distort projections or cover up problems, any miss representation will be a serious red flag when discovered during the buyer due diligence. Use your advisers to pre-screen all released information.

Do due diligence on any prospective buyer at the outset!
Early pre-qualification of a prospective buyer is absolutely essential and will protect sensitive information about your company from falling into the wrong hands. Your and that of your advisers due diligence up front will ensure that only qualified buyers have access to the key details of your company and potentially save you an enormous amount of time. Pre-qualification isn't an option it is a must!

Confidentiality
Confidentiality is very important, if word gets out that your company is on the market, it could adversely affect sales and your employees. Good professionals can actively market your business but keep that information away from supplies, competitors, customers and employees. Be sure to have an active discussion on who not know.